Great news for people in the search marketing space, it was worrying when Google acquired Double Click and Perfomics (Double Click’s SEM Offering) as Google could have begun to offer this service. This fear was recently aid to rest with an official Google statement:

Since we closed the acquisition of DoubleClick on March 11, we’ve been immersed in integration planning for each of our products and business units. Recently we completed this process for the DoubleClick Performics businesses, and have decided to split them into two separately-run business units: Affiliate Marketing and Search Marketing.

It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party.”

I must agree and say this is a very good decision as Google need to maintain objectivity and avoid any potential conflict of interest.

The though of Google offering SEO services to clients was one many SEO’s would not have enjoyed having ………

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