AMP! from Yahoo! aims to transform the online advertising industry by dramatically simplifying processes for advertisers, agencies, ad networks and publishers”

See the video demo here: Yahoo AMP Video Demo

Yahoo has just officially released word of their new ad platform APM, this new system promises many benefits to advertisers, publishers and agencies. 

“The AMP! platform will ultimately help marketers buy across search, display, local, mobile, and video inventory - all from a single, integrated interface. It will have the ability to deliver highly relevant advertising to consumers across the entire Web, driving better results for marketers. It will provide a suite of tools that easily allows precise geographic, demographic, and interest-based targeting across a vast network that includes Yahoo! owned-and-operated inventory and more than 600 U.S. newspapers in the Newspaper Consortium. An open platform available to any participant, AMP! will ultimately include Yahoo!’s network of premium publishing partners, agencies, ad networks, and thousands of other smaller publishers from across the web.”

Whether or not AMP can deliver on its promises will remain to be seen, but it look like they are making a play into the Adsense arena ……. Yahoo Publisher Network has been in beta mode for years and is still not available anywhere else other than the USA ! Could this new platform mean that the Yahoo Publisher Network is around the corner ?

I’m sure many publishers will be thrilled with the prospect of becoming a publisher for YPN, as in recent times I have witnessed much criticism if Google Adsense program and their diminishing payouts to publishers (in Google speak smart pricing), probably supporting their huge acquisition budgets …….. 

So news of Yahoo new AMP platform is exciting stuff as anything that offers competition to the big G is good in my books, but then again with the recent takeover bid which is rumoured to become hostile if it is not accepted ……. will we even get to see this new platform with Yahoo branding or will be coloured in Microsoft’s pale blue ….. ?

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Great news for people in the search marketing space, it was worrying when Google acquired Double Click and Perfomics (Double Click’s SEM Offering) as Google could have begun to offer this service. This fear was recently aid to rest with an official Google statement:

Since we closed the acquisition of DoubleClick on March 11, we’ve been immersed in integration planning for each of our products and business units. Recently we completed this process for the DoubleClick Performics businesses, and have decided to split them into two separately-run business units: Affiliate Marketing and Search Marketing.

It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party.”

I must agree and say this is a very good decision as Google need to maintain objectivity and avoid any potential conflict of interest.

The though of Google offering SEO services to clients was one many SEO’s would not have enjoyed having ………

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