Great news for people in the search marketing space, it was worrying when Google acquired Double Click and Perfomics (Double Click’s SEM Offering) as Google could have begun to offer this service. This fear was recently aid to rest with an official Google statement:

Since we closed the acquisition of DoubleClick on March 11, we’ve been immersed in integration planning for each of our products and business units. Recently we completed this process for the DoubleClick Performics businesses, and have decided to split them into two separately-run business units: Affiliate Marketing and Search Marketing.

It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party.”

I must agree and say this is a very good decision as Google need to maintain objectivity and avoid any potential conflict of interest.

The though of Google offering SEO services to clients was one many SEO’s would not have enjoyed having ………

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I wanted to get people’s opionion on the above topic, when link building to your site do you drive links to the homepage or deep link pages most relevant to the anchor text keyword.

Site: www.shoes.com
Anchor text: Boots

Is it better is send all links to www.shoes.com or www.shoes.com/boots/

Linking to the homepage will pass the link value down the site tree so both pages will benefit from homepage links

Does an equal weighting of link value flow up from the deep page to the homepage ?

Will you rank higher driving links to your homepage as its stronger page, or will you rank higher by driving links to the more relevant (keyword focussed) page ???

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Are you interested in learning how to Make Money Online? Well then you need to check out the Life is Colourful blog! It has many articles on different ways of how to make money online, bringing traffic to your blog, increasing backlinks to your blog or website. The blogger himself has made $1407 in January month and broke that record by making $2908 in February. It has been a great success for him in the beginning of this year.

This blog recommends many techniques and has various tips spread throughout each article making it a High Quality blog to visit and listen to!

When learning how to make money online your success to achieve is greatly dependent on how and where you learn from. You can visit the LifeisColorful.com website and know as soon as you enter the page that your off to the races and headed in the right direction.

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